Animal Feed / Farm Integration
Key SuperProcure
modules used in Animal Feeds & Agriculture


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The industry comprises of Poultry feed, cattle feed, shrimp/fish feed manufacturers who are also in the integration vertical i.e. managing the poulty/cattle/fish/shrimp farming business as well. The freight discovery /transaction is a mix contract vs spot negotiation however these are heavily time bound dispatches because the animal might fall ill or die if the correct feed requirement of the farm is not met. The freight payment cycle is very fast however the dispute handling takes its own sweet time. Key SuperProcure modules used in this industry are –

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Dispatch Planning

Given the nature of dispatches and the fact that a delay in correct nutrition might lead to a catastrophe , correct dispatch planning measures and controls have to be applied

Collaboration between sales and manufacturing personnel

Fast loading and delivery timelines as the orders are paid in advance and customer expects a fast TAT

End-to-end visibility required by the customer post PO is issued so that he can plan resources at his end
Freight negotiation
Given the nature of dispatches and the non-static nature of dispatch lanes, freight is negotiated on a daily basis with registered transporters. The spot freight negotiation module brings

Price correction due to e-auctioning of freight

Improved vehicle reporting and delivery as all information about the truckload and dispatch is communicated in advance to transporter

Almost zero disputes in accounting as loading/unloading and package information communicated in advance

Trip Management

Trip Management gives a holistic view of all loading to delivery activities and facilitates better collaboration between transporters, consignee and consignors. Extensively used in this industry, given the nature of the dispatches where-in the delivery TAT is pre-defined.

Holistic view of all activities at a plant level

Get a footprint of which plants are adhering to the KPI’s defined

Track market sourced vehicles and allocate labour and machinery accordingly

Visibility at the animal farm and plan animal breeding accordingly
Freight Accounting
Freight Accounting is a very unorganized part of the whole chain given the complex nature of contracts and the transactions. SuperProcure freight accounting module

Lets you configure the deduction rules and keep them in-line with the business logic

Very User friendly and lets transporter upload all supplementary information related to an invoice

Facilitates faster invoice processing and payments
